Optimize your images with WPMasterToolkit's Media Encoder module

Today, web performance has become a crucial factor in delivering an optimal user experience and improving SEO. Many WordPress sites use multiple plugins to convert and optimize their images, making administration cumbersome and slowing down execution. To simplify management, we've developed Media Encodera powerful module integrated into WPMasterToolkit. It automatically converts your images to WebP or AVIF format as soon as they are imported, guaranteeing you a faster site without compromising quality.

Which plugins can the Media Encoder module replace?

The module Media Encoder can replace popular extensions such as :

• Imagify
• ShortPixel
• Smush WebP Conversion
• WebP Express
• EWWW Image Optimizer
• Converter for Media
• QuickWebP

It centralizes everything you need to convert your images, with minimal impact on your WordPress site.

Découvrir le module : Change user

Why optimize images for WebP or AVIF?

Formats WebP and AVIF offer much higher compression ratios than JPEG or PNG, with an often imperceptible loss of quality. This enables :

• Speed up page loading
• Reduce bandwidth usage
• Improve your Google PageSpeed scores
• Strengthen your technical SEO

The module lets you choose between WebP (excellent compatibility) and AVIF (maximum compression).

Main features of the Media Encoder module

• Automatic conversion on import all uploaded images are optimized without manual intervention.
• Format selection WebP or AVIF, depending on your needs.
• Quality management 3 levels of compression available: low, medium or high.
• Preview mode support Test compression on a single image before activating global conversion.
• Mass optimization convert all your old images in just a few clicks.
• Advanced display mode use or rewriting rules .htaccess or nginx.conf to serve optimized formats.
• Migration from QuickWebP If you're already using QuickWebP, there's no need to redo everything: Media Encoder can take over your existing optimizations.

Important note : Converting images to AVIF is only available to users of the PRO from WPMasterToolkit. This is due to the more advanced technical requirements of the AVIF format, notably the need for a server running under PHP 8.1 or higher. If you use the free version, you can still take full advantage of the conversion to WebPwhich already offers an excellent compromise between quality and performance.

Découvrir le module : Media cleaner

How to use the Media Encoder module

Once activated in WPMasterToolkit :

1. Go to WPMasterToolkit > Media Encoder.
2. Select your target format (WebP or AVIF).
3. Select the desired quality.
4. Optional: activate original save mode. (in this case choose picture or URL rewriting display mode).
5. Test with Preview mode.
6. Start a mass optimization if required.

The module will take care of the rest automatically with each new upload!

Our technical choices behind Media Encoder

We have designed Media Encoder to be ultra-light and non-intrusive :

• The PHP class is loaded only if the module is activatedto preserve server resources.
• Optimizations are integrated with native WordPress hooks (upload, metadata).
• As an option, the display can be managed directly via the generation of or, for greater performance, by automatically modifying the .htaccess or nginx.conf.
• Compression quality automatically adapts to the chosen format for optimum weight/quality balance.

What's more, if you're already using QuickWebPwe offer a automatic migration to preserve your existing optimizations.

Support for Apache and Nginx servers

• For Apachethe module automatically manages the rules .htaccess to use WebP versions of images.
• For Nginxit generates configuration extracts that you can manually add to your nginx.conf.

Media Encoder: a cost-effective alternative to image optimization plug-ins

Optimizing images on WordPress can quickly become costly when using specialized plugins. Many competing solutions operate on an annual subscription model, or limit conversion to a certain number of images before charging additional credits. With WPMasterToolkitaccess to the Media Encoder is included in a single license, with no hidden costs or artificial limitations. This means you benefit from unlimited conversion in WebP (and AVIF in PRO version) without having to pay for each new image. It's a solution that simpler, more economical and more sustainable to optimize your WordPress site.

Imagify: recurring costs to optimize your images

Imagify offers several packages, but as soon as you exceed 20 MB per month (around 200 compressed images), you need to upgrade to a paid version. The plan Growth begins 5.99 $/month for only 500 MB monthly optimization fee, with an additional 5 $ per additional gigabyte. For those who publish a lot of images, this can quickly add up every month.
Conversely, with WPMasterToolkityou benefit from optimized unlimited of your images without additional subscription: you pay only once for the plugin license, with no unpleasant surprises and no additional consumption costs.

ShortPixel: subscription required for unlimited optimization

ShortPixel offers an "unlimited" formula, but only via a paid subscription: 9.99 $/month or 99.90 $/year. This offer allows you to convert to WebP and AVIF with no credit limit, but also requires that you use your WebP and AVIF credits. CDN (500 GB/month included). For a classic WordPress site, this means a recurring cost every year to keep your images optimized.
With WPMasterToolkitYou install the plugin just once, and all your images are optimized locally, directly on your server, at no extra cost.

WP Smush Pro: an annual subscription for advanced features

WP Smush Pro offers several price plans, but all are based on a compulsory annual subscription. Even with the current discount, the basic plan costs 3 $/month for a single site (i.e. 36 $/year), and climbs to 20 $/month (240 $/year) for an unlimited multisite license. These packages include a quota of CDN and backup storagebut also impose an ongoing dependence on their cloud service.
On the contrary, WPMasterToolkit offers local optimization of your images no subscription You pay only once for your license and benefit from all the features, including WebP and AVIF local optimization, at no extra cost and with no limitations.

WPMasterToolkit: WebP and AVIF for up to 3.50 $/month/site, unlimited

With WPMasterToolkitfor the equivalent of 3.50 $/month/site maximum (as a monthly license), you benefit from a solution all-in-one to convert your images into WebP and AVIFNo quotas, no extra costs, and above all no dependence on an external server. Unlike other plugins on the market, which impose monthly subscriptions or credit limits, WPMasterToolkit gives you the freedom of choice. unlimited optimization directly on your own WordPress site, with total control and maximum performance.

As the price is on a sliding scale, on the largest licenses you get to -98% per site.

Conclusion

The module Media Encoder from WPMasterToolkit allows you to modernize your WordPress images easily and efficiently. Fewer plugins, simple configuration and boosted performance: everything is designed to simplify your life and improve your site.

Try Media Encoder today for a faster, lighter and more powerful image library!